BrikMentor: Email automation for WooCommerce, built on BrikPanel
Email for your WooCommerce store

Get your lost sales back.

People fill a cart and leave.
BrikMentor emails them. They come back.

$15 a month. First month $1. Others ask $50 to $100.

First month $1. Cancel any month.

Runs on BrikPanel, our free plugin. Already have it? One switch.

1000+ stores use BrikPanel. 42+ reviews, all five stars.

Turn it on. Then watch.

One switch. Here is your first month.

Minute 1: you switch it on

BrikMentor · Flows
One email after 1 hour, one after 24, a coupon after 72. It stops as soon as they buy.
A quiet nudge to old customers, then a coupon. Once every 60 days at most.
A thank you a few days later, with things they may also like.
The code arrives by email, with a link that puts it in their cart.
A “tell me” box appears on every sold out product, for each size.
A hello, then your new items, then what other people liked best.
The link opens their own order page, with everything still filled in.

Nothing to import. Each email is one click. Try the switches.

Hour 1: the first email goes

The first shopper who walks away gets a quiet nudge an hour later, in your template, from your domain. Every email has a live preview.

Day 3: money comes back

Every sale shows its order number. Check us.

Day 30: you decide

One number against $15. Stay or go.

Turning it on, answered
Do I have to build these flows myself?
No. That is the whole point. Every one of the seven arrives written, timed and configured. On your first day an AI pass reads your categories, your best sellers and your price range, then drafts every email in your store’s own language, ready for you to edit. Timings, coupon rules and cancellation rules are already set to sensible values. There is no blank canvas anywhere in the product, and AI never touches the HTML.
Do I have to switch all seven on?
No, and you should not start that way. Everything ships switched off except the popup coupon delivery, so a fresh install sends nothing until you decide it should. Start with cart abandonment, which is the one that pays for the rest, and add the others once you have read what they say. Every flow has a live preview of each email, and every message BrikMentor prepares is stored in a log you can open. You always know exactly what your store is sending.
Can I see what an email looks like before anything is sent?
Every flow has a live preview button per email, and every message BrikMentor prepares is stored in a log you can open and read. You will never wonder what your customers are receiving.

7 emails. You write none.

This is what lands in your customer’s inbox.

Your customer · 7 new
Your code is inside Popup coupon now
Welcome. Here is what we make Welcome series now
You left something behind Cart abandonment 1 hour
Your order is waiting to be paid Payment recovery 1 hour
Thank you. You might like these After the sale 3 days
It is back: the size you wanted Back in stock when it returns
It has been a while Winback 60 days

On day one AI reads your store and writes them all, in your language.

The emails, answered
Do I need BrikPanel?
Yes. BrikMentor runs on BrikPanel’s data (abandoned carts, RFM segments, order analytics). BrikPanel is free on WordPress.org, takes a minute to install, and is genuinely useful on its own: 1000+ stores run it and every one of its 42+ reviews is five stars.
What BrikPanel data does BrikMentor read?
Four things, all of them already in your database: abandoned carts captured as shoppers type, RFM segments (how recently and how often each customer buys, and how much they spend), order history read through an HPOS-compatible path, and co-purchase patterns, which is what your product recommendations are drawn from. It also reads the phone number from a customer’s last order so your abandoned cart list can offer a WhatsApp button. Nothing is imported, synced or copied to another system; BrikMentor reads these directly, which is why setup is a toggle rather than an integration.
Does it work with variable products / HPOS?
Yes and yes. Recommendations and cart contents handle variations properly, and all order queries are HPOS-compatible, the same standard as BrikPanel.

Tell them when it is back.

A sold out page sells nothing. BrikMentor puts a box on it, for every size.

your-store.com · Blue Shirt
Blue Shirt $42.00 SML
Out of stockIn stock again
sara@mail.com We will email you.
12 people are waiting for size M
New email · from your store
It is back: Blue Shirt, size M
You asked us to tell you. Here it is.
Buy it now

Click any step.

No setup, ever Every size on its own You see who is waiting
Back-in-stock alerts on WooCommerce · September 2026
Tool Back in stock Per month
MailchimpNo. Requires a connected Shopify store.$100
KlaviyoNo. Shopify, BigCommerce, Magento 2, PrestaShop, SFCC and Shopware only.$70
OmnisendYes — but you paste the embed code into every product yourself, and into every new one you ever add.$50
MailerLiteNo. Its WooCommerce triggers stop at carts and purchases.$33
Hostinger ReachNo. Abandoned carts and purchase tracking only.$27
AutomateWooNo. Nothing about stock anywhere in its trigger list.$14
Free cart pluginsNo. They do carts, not stock.$0
Free stock pluginsYes, automatically, variations included — but it goes out through wp_mail(), your own web host, so a good part of it lands in spam. The unsubscribe link is a paid add-on.$0+ $19–$99 add-ons
BrevoYes, automatically — but only on the $499 plan.$499
BrikMentorYes, automatically, down to the individual size or colour. Sent for you on Amazon SES, from your own domain.$15

From each vendor’s own pages and plugin code, September 2026. The free stock plugins do the trigger, and they do it well. None of them do the sending. The only paid tool that does the trigger for you is $499 a month.

Back in stock, answered
Do I have to add the form to each product?
No, and there is no way to have to. There is no per-product setting, because the form is not placed product by product. It attaches to the stock line WooCommerce itself renders, so it turns up on every out-of-stock product the moment you switch the flow on, including the ones you add next year. Two extra fallbacks catch page builders such as Elementor that replace the whole product template and never fire WooCommerce’s normal hooks. It was measured across seventeen themes and dozens of product-page plugins before it shipped.
Does it work with sizes and colours, not just simple products?
Yes, and that is the part most tools skip. Each request is stored against the exact variation, so someone waiting on a medium is not emailed when the large comes back. If a shopper is waiting on several sizes of the same thing they still get one email, not one per size. It also handles products with more than thirty options, where WooCommerce stops sending variation data with the page and fetches it later instead.
How quickly does the email go out?
Within minutes. BrikMentor listens for the moment a product becomes sellable again, so an ordinary restock in WooCommerce is picked up straight away. On top of that a reconciliation pass runs every fifteen minutes, which is what catches stock written into the database by an ERP or an import that fires no hook at all. The messages are then spread over half an hour rather than fired in one burst, because a few hundred identical emails leaving in the same second is exactly what mailbox providers treat as a spam signal.
What if the product never comes back?
After a while, one honest email says so and offers alternatives from the same category, linking to your store rather than to the sold-out page. The wait is measured in weeks and BrikMentor picks the length from how deeply your store actually stocks things, so a made-to-order store and a warehouse are not held to the same clock. You can change it, or set it to zero and never send that email. Availability is checked again first, so nobody is told an item never returned when it is back on the shelf.
Can I see who is waiting?
Yes. Your dashboard shows how many people are waiting, on how many products, and the queues in order of size. The contacts screen lists every product and option somebody is waiting for, busiest first, with the date of the first request and whether the item is back yet. The counting is deliberately honest: one shopper waiting on five sizes appears as one person, not five.
What consent does a stock request give me?
Only what the shopper agreed to. Asking to be told about one product is exactly that, and it is the narrowest permission in the product: it names a single item. There is an optional marketing tick next to it, never pre-checked, and no setting anywhere to pre-check it. If they leave it alone they hear about that product and nothing else. If somebody unsubscribes, every request they were still waiting on is cancelled the same moment. Requests are forgotten after a period you set, whether or not the flow is switched on.

We only count real sales.

Other tools count a sale when the email is opened. Apple opens email by itself. We count clicks.

Same store, same week, same emails
If opens counted
$1,284.00
14 sales counted. Nine, nobody really opened.
Klaviyo, Mailchimp, Omnisendan open is enough
What BrikMentor counts
$213.00
5 sales counted. They clicked, then bought. Refunds come off.
BrikMentora click, then an order
Example numbers.

Our number looks smaller. It is also the only one you can check.

The number, answered
Why is your revenue number smaller than Klaviyo’s?
Because it counts something different. By default, Klaviyo credits a sale when the customer opened or clicked within five days. Mailchimp counts an open for five days and a click for thirty. Omnisend counts opens too. Since 2021, Apple Mail loads the tracking pixel for its users, so a message counts as opened even when nobody reads it, and Klaviyo’s own documentation says an automatic open and a real one cannot be told apart. BrikMentor counts one thing: someone clicked the email, then ordered, within five days by default. Refunds are subtracted. Orders that only followed a send are tracked separately and never added to the headline. So on the same store, with the same emails, our number will be smaller, and every order behind it opens in WooCommerce.

Why not a free plugin?

They write the email. Then your web host posts it. A store is not a mail server, so much lands in spam.

A free cart plugin · and this
 A free pluginBrikMentor
Who sends itwp_mail(), your web hostAmazon SES, in the price
Your setupYou buy and wire up SMTPNothing to set up
Bad addressesNobody keeps a listBounces are dropped for you
UnsubscribeA link, no one-click headerOne-click, the way Gmail asks
The From lineYour web hostYour own store, signed

They are good at the trigger. Nobody does the sending. That is what decides if the email is read.

Your storeyour-store.com
BrikMentorpicks the moment
Amazon SESwe pay for it
Their inboxsigned with your name
DKIM signed SPF passed DMARC lined up Unsubscribe in every email
Free plugins and sending, answered
Why pay for this when there are free cart abandonment plugins?
Because a free plugin solves the easy half. Writing the reminder and timing it is the easy half; getting it into an inbox is the hard one, and the free plugins hand that back to you. They call WordPress’s wp_mail(), which posts through whatever your web host provides, from a server with no reputation as a bulk sender and no relationship with Gmail. To fix that properly you would buy an SMTP or ESP account, verify a sending domain, publish DKIM, SPF and DMARC records, then keep a bounce list and a complaint list so dead addresses stop being retried. That is a real job, and it is the job most store owners have no reason to know how to do. So the mail goes out, a good part of it lands in spam, and the flow quietly earns a fraction of what it should while every dashboard still reports it as sent. BrikMentor’s answer is that sending is not an add-on here: it runs on Amazon SES, from your own verified domain, inside the $15.
I already use a free cart plugin. What actually changes?
Three things. First, where the mail comes from: your own verified domain, signed with 2048-bit DKIM, on Amazon SES rather than your web host, which is the difference between the inbox and the spam folder for most stores. Second, what happens to bad addresses: bounces and complaints are counted and suppressed for you, and every message carries the one-click List-Unsubscribe header Gmail and Yahoo have required from bulk senders since 2024. Third, what else you get: carts are one of seven flows here, and back in stock, winbacks and payment recovery have nowhere to live in a cart plugin. Keep the free plugin if it is doing what you need. If you are not sure it is landing, that is exactly the thing it cannot tell you.
Who actually sends the emails? Do I need SMTP or an ESP account?
We do, and no. Sending is part of the product, not something you bolt on afterwards. Messages leave through our own managed infrastructure on Amazon SES in the EU (Stockholm) region, so there is no SMTP host to configure, no API keys to paste, no second subscription to renew, and no wrestling with what your hosting company allows wp_mail() to do. Queueing, rate limiting, retries, bounce handling and complaint handling are all on our side. What stays on yours is the part that should: the triggers, the templates and the data.
What does connecting my own sending domain involve?
You publish five DNS records once, and that is the whole job. From then on every message is signed with 2048-bit DKIM on your domain, bounces return through a subdomain of yours, and SPF and DMARC line up, so a mailbox provider sees your store sending its own mail rather than a stranger sending on your behalf. There is deliberately no shared “just use our domain” fallback: we measured that model against real inboxes and it did not hold up, and without a verified domain BrikMentor refuses to send at all. It is the one setup step we will not let you skip, and it is the reason the emails land.
Will my emails actually reach the inbox?
Sending runs through our managed infrastructure on Amazon SES (EU region, Stockholm), so you never set up SMTP, API keys or an ESP account. Every store sends from its own domain: you publish five DNS records once, and from then on your mail is signed with 2048-bit DKIM as your store, with SPF and DMARC aligned and bounces returning through your own subdomain. There is deliberately no shared “sender” domain to fall back on, because a From address your customers don’t recognize is exactly what gets filtered, and without a verified domain BrikMentor refuses to send at all. Bounces and complaints are tracked per store, and if a store’s rates cross safe thresholds, sending pauses automatically before any real damage is done. One store’s bad list can’t burn the neighborhood down. On top of that, the popup-coupon flow gives new subscribers an immediate reason to open and click, which is the strongest inbox-placement signal there is.
Can another store’s bad list damage my reputation?
No, and that is by design. Because every store sends from its own verified domain rather than a shared one, the reputation being built or burned is always the sender’s own. On top of that, bounces and complaints are counted per store, and a store whose rates cross safe thresholds is paused automatically before real damage is done. Suppression is checked before every single send, with no exceptions. One careless neighbour cannot drag your domain down with theirs.
How does unsubscribing work?
Every email carries a visible unsubscribe link and the one-click List-Unsubscribe headers (RFC 8058) that Gmail and Yahoo require. The link leads to a confirmation page, so an overzealous corporate link-scanner can’t unsubscribe someone by accident, but a human is out in two clicks, and one click from inside Gmail itself. The suppression list is checked before every single send, no exceptions.
Is this GDPR-compliant?
It’s built for it. Cart recovery and post-purchase emails go to people with an existing customer relationship (soft opt-in). Winback and campaigns only go to contacts with explicit marketing consent by default. You can loosen that, but you make that call, per your local rules, and the setting says so in plain words. Every contact record stores where and when consent was given. Personal data never ends up in log files. The one-time AI pass that writes your flow emails sees only an aggregate picture of your catalogue (categories, best sellers, price range), never a customer record.

One price. No surprises.

BrikMentor
$1first month
then $19 $15 a month
  • Seven emails, written for you
  • Unlimited people. 10,000 emails.
  • Sending included. No SMTP.
  • Unsubscribe handled for you
  • A counter you can check
Start for $1 $15 a month after that. Your data stays yours.
BrikMentor Pro
$89/month
Same thing. Ten times more room.
  • 100,000 emails a month
  • Everything on the left
  • For stores past 10,000
Start Pro $89 a month. Room right away.
About 2,500 contacts or 10,000 emails a month
MailchimpStandard$100
ActiveCampaignPlus$95
KlaviyoBase$70
GetResponseMarketer$69
KitCreator (ConvertKit)$50
OmnisendStandard$50
BrevoStandard$35
Sender.netProfessional$35
MailerLiteComfort$33
MailPoetBusiness$30
Hostinger ReachBase, 17,500 emails$27
BrikMentorUnlimited contacts, 10,000 emails$15
AutomateWoobilled yearly, your own SMTP$14
FluentCRMbilled yearly, your own SMTP$12.40
Cart Abandonment Recoveryfree · posts with wp_mail()$0
Advertised prices, July 2026. The three under us need your own SMTP. None of them read your BrikPanel data.
One honest note. Making less than $500 in monthly revenue? Then it costs more than it earns. Come back later.
Price and data, answered
Where does my data live?
The engine (triggers, flows, templates, the revenue counter) runs inside your WordPress. Only what's needed to deliver an email leaves your server. Cancel anytime; everything stays in your database.
Can I bring my existing list with me?
Yes. There is a CSV import for contacts, and it asks you where each address came from and when they agreed, because a contact record without a consent source is not one you should be mailing. If you are moving from another tool, you can also import that tool's unsubscribe and bounce list, so the people who already opted out stay opted out. That import is the first thing to run, before you switch any flow on.

New tool. Same team.

The people who made BrikPanel made this. Their words, not ours.

42+reviews, all five stars
1000+stores use BrikPanel
#1on WordPress.org for carts
Trust, answered
BrikMentor is new. Why trust it with my customers?
Because you can check every claim it makes. The revenue number counts only orders where a customer clicked an email and then bought, and every one links to the order in WooCommerce, so you can audit it yourself. The sending side is Amazon SES on your own verified domain, not a shared pool. And the plugin it is built on, BrikPanel, has been in stores for a while: 42+ reviews on WordPress.org, all five stars. Cancel any month you disagree.

Someone is leaving your store right now.

Start for $1 Then $15 a month.

Which store is this for?

We’ll link your subscription to this store.