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Why Shoptimizer was my default theme for client stores for years: store pages that sell out of the box, conversion features without a pile of plugins, and speed.

This is the email I sent to the hundreds of people who had been patiently waiting on the waitlist for months when BrikMentor first launched.I’m sharing it here as well because it carries a lot of thought, emotion, and meaning for me. I had spent a great deal of time reflecting on what I wanted […]

The cheapest WooCommerce store I have ever shipped cost $0 in software and $7,400 in my time. That gap between the headline and the invoice is what every guide answering “is WooCommerce free” refuses to put on paper. Yes, the plugin at wordpress.org/plugins/woocommerce is free and always will be. No, that does not make your […]